In Minimum Viable Strategy the leadership concept of employing one-way door decisions versus two-way door decisions is discussed. The dichotomy between the two forms of decision making processes is outlined by Jeff Wilke, SVP of Consumer Business at Amazon, during a speech when he said:
“We think about one-way doors, and two-way doors. A one-way door is a place with a decision if you walk through, and if you don’t like what you see on the other side, you can’t get back. You can’t get back to the initial state. A two-way door, you can walk through and can see what you find, and if you don’t like it, you can walk right back through the door and return to the state that you had before. We think those two-way door decisions are reversible, and we want to encourage employees to make them. Why would we need anything more than the lightest weight approval process for those two-way doors?” (article here)
Indeed, Bezos himself argues that Amazon is a great place to fail because it places so much emphasis on two-way door decisions, which allows folks at all levels in the organization to do stuff versus needing to seek approval to do stuff.